Summary of outputs

Consultation report: Campaign viability and keyword relevancy (1 ·
Performance report: Competitive web positions (2 ·
Conversion analysis: Profile of market behaviour (3 ·

Consultation report: Campaign viability and keyword relevancy (1)

This is a detailed analysis of your online market and will indicate:

Our understanding of your market ·
The current performance of your website ·
What your market is looking for and what sites it is using ·

Based on the above analysis, you will be provided with relevant keywords and 'search engine friendly' code (tags) to insert into your site in readiness for submission to the search engines.

Performance report: Competitive web positions (2)

Having submitted your site to all the major search engines and optimised so that it attains first page rankings on the results pages the following report is produced:

This is an interim SWOT analysis of your site in relation to your competition that will indicate:
Which positions your site appears on the search engines ·
Which positions are competitive and require maintenance ·
Which positions can be improved on and how to do it ·

Based on the above analysis you will be able to take a 'long view' on your online market and focus on the value of your site content.

Conversion analysis: Profile of market behaviour (3)

This is the final campaign report collating and profiling the raw data of the whole campaign. It will indicate:

How much traffic has visited your site ·
What search terms visitors are using to find your site ·
Which websites are referring traffic to your site ·
Which pages are the most popular ·
How strong the site content is and what information is being requested and retrieved ·
How you can make the best use of your traffic ·
What directions you will need to take new design initiatives ·

Based on the data in this report you will be able to use your site for ongoing business development. It will become established as:

a reliable source for new leads ·
a reliable source of market research ·
the basis upon which to steer new design initiatives ·

The points above will enable you to maximise your website's utility in the future.